Why You Need A Professional Headshot
If you are promoting yourself for your own business, for a company you work for, or a potential employer, you really need a photo of yourself that makes an impact. You need a great headshot. You are marketing yourself to develop new contacts and to build on existing relationships. Your headshot helps you achieve your goals by making the viewer feel you’re approachable, confident, and trustworthy. We all know the adage “a picture is worth a thousand words,” applies headshots too, and here’s why:
- You become successful in business by people remembering you, but people have a better time remember what someone looks like than they do remembering their name. A headshot connects your face with your name.
- Whatever business you’re in, a well crafted professional headshot can convey a feeling of professionalism regardless. It shows that you pay attention to details and you take the time to do things right.
- People are more likely to read the information on a page if your photo is there. According to an article in the Wall Street Journal, “LinkedIn research shows that a page with a profile picture is seven times more likely to be viewed than a page without one.”
- A professional headshot can help visually reinforce what a person does for a living. This is accomplished through the use of clothing, location, or equipment they typically use in their business.
Where to use your headshot
Here are just some of places you may want to be using your headshot:
- LinkedIn – This is an absolute must. LinkedIn is becoming one of the go to places to connect with people in business.
- Social Media Sites – FaceBook, Twitter, Pintertest, Google Plus, and Meetup are some popular ones that come to mind. Use your image not only on your personal profile page but also on the business page if you have one. Remember, people want to connect with people.
- Website – Make sure you include your image on your website’s bio page or about page. You may also want to consider including your photos on the contact page if you are a one person business.
- Newsletter – This is another great place to keep your face in front of existing and future clients.
- Brochures and marketing pieces – Give people a face to connect with, it makes what you have to say more personal.
- Email Signature – Adding a small photo with your email signature is yet another great way to connect with someone. If you’re working for a larger corporation, check to see what their policy is.
- Business Cards – Putting your headshot on the front or back of your business card can put you at an advantage. It’s another way to help people remember who you are.
- Press Releases – Press releases about yourself or your business , whether digital or printed, should always be accompanied with a headshot.